clientgroupm
GroupM is the world’s leading media investment company responsible for more than $63 billion in annual media investment through agencies including Mindshare, MediaCom, Wavemaker, Essence and m/Six.
projectDelivering the trust and reach of TV, super-charged with the accuracy of Digital
Building the best-in-class Audience Planner which makes it easy for advertisers to deliver campaigns through a single access point across the whole addressable TV marketplace.
I was the Lead Product Designer for Finecast Audience Planner (FCAP), a green-field product which involved advanced segmentation, planning, pricing and forecasting capabilities.
Role
Lead Product Designer
Platform
Web
Tools
Figma
Timeframe
12 months
audience planning
Quick Promotion (QP) banner asking the user to convert their group into a team.
final designs
user management
Separation of notifications into Priority and More folders.
Quick access to manage priority.
segment management
Targeted recommendations to prioritise groups or to unfollow or turn off notifications for groups that the user has not engaged with based on the user’s activity.